Your Website As Effective Marketing Tool
Whether you want to provide your local customers with information about your business or broaden your customer basis by targeting the national or even global market: For potential customers it is often the first contact with your business and your chance to stand out from the crowd.
Building good websites requires more than design and technical skills. In order to convert your website into an effective marketing tool it needs to allow your products and services to shine and not be distracted by the site design. The site has to be found by search engines like Google and you need a way to keep in touch with your visitors. The classical website designer will cover only the first these aspects.
This is why we take the time to get to know you, your market, your products & services, your goals for the site, your audience, and what makes you and your business unique.
This knowledge combined with our intuitive design and internet marketing experience will make your site a highly effective tool.
Starting From Scratch?
▪ picking the right domain name,
▪ how & where to register it,
▪ where to host your website,
▪ how to design your online presence,
▪ how to submit your site to the search engines,
▪ how to improve your search engine ranking,
▪ how and where to advertise your site,
▪ how to track visitors,
▪ how to stay in touch with your customers and prospects (email marketing),
▪ what does your competition do...
We have more than 10 years of experience in all these details.
Take advantage of it!
Or In Need Of A Make Over?
We offer evaluation of your current online presence and come up with a plan - how to turn it into a site that attracts more customers. Of course we don't stop here - after discussing the results we follow up with implementation of the changes.
Why Search Engine Optimization?
At least equally important is the ranking of your website with the most popular search engines.
After all, your prospects need to find your website when searching for products or services you offer.
Today the vast majority of your potential customers use Google to find information. This means your offer has to appear on the first page of Google's search results. Everything else is like "winking in the dark"...
The best way of achieving such a ranking is to use Search Engine Optimization (SEO) for your small business site - to improve ranking in the so called 'organic' search results.
We provide custom tailored keyword research, online competition analysis, and customized search engine optimization to ensure visibility of and improve targeted traffic to your site. We cover all aspects of on- and off-page optimization.
Pay per Click Advertising
Instantly promoting your small business online is possible with so called “Pay per Click Advertising" (PPC). The beauty of this system is that you only pay for very targeted visitors - those that read your add and find it interesting enough to click on it. As convenient and powerful as it is - without the proper set up it can be ineffective at best and can cost you a fortune at worse. We make sure the advertising campaigns are set up efficiently and target the right audience - ensuring maximum ROI for your advertising budget.
Email Marketing
It does not matter if this is a visitor to your store, office or to your website: it takes the average customer multiple visits before they finally decide to buy.
So, it is important that you have a way to follow up with visitors - to invite them back.
Keep in touch with your current customers, and attract new ones.
For your small business website this means to capture their contact information such as their email address. It allows you to build a list of potential clients, to build a relationship, to provide updates, send coupons, announce sales... All this while making following the most strict Anti-SPAM rules.
We provide all aspects of email marketing advice & services.
Website Maintenance
Wasting your time to maintain your small business online presence is a distraction.
Take advantage of our strength - let us take care of all of your website maintenance needs.